Synopsis: Debra Koontz Traverso is a freelance writer and business consultant. She advises businesses on crisis management and over the years has worked with such companies as United Airlines, Dow Chemical, Coopers & Lybrand, London Fog, Nike, NASA, and UPS. She is also an adjunct professor at Harvard University where she lectures on communications and crisis management. Previously, she worked as a reporter, editor, and public relations specialist.